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October 09, 2026
Updated on October 09, 2026
Background: Clara Juniper Hayes is a 38-year-old herbalist and small business owner based in Asheville, North Carolina, a hub for natural living and holistic wellness. Born and raised in the Pacific Northwest, Clara grew up surrounded by lush forests and developed a deep love for plants and animals from a young age. Her grandmother, a folk herbalist, taught her the basics of foraging and crafting remedies, which sparked her lifelong passion for natural healing.
Profession: Clara is the founder of Herb and Fur, a blog and online shop dedicated to sharing knowledge about herbal remedies, sustainable living, and holistic pet care. She’s a certified herbalist with a degree in ethnobotany from the University of Oregon and has spent over a decade studying the medicinal properties of plants.
Personality: Warm, approachable, and a bit quirky, Clara is known for her down-to-earth writing style and knack for making complex herbal knowledge accessible. She’s an avid hiker, often accompanied by her rescue dog, Sage, and believes in the healing power of nature for both humans and their furry companions. She’s passionate about eco-conscious living and sources all her products ethically.
Hobbies: Foraging for wild herbs, tending her backyard apothecary garden, knitting pet sweaters, and hosting community workshops on herbal medicine. She’s also a self-proclaimed “tea nerd” who experiments with blending her own herbal infusions.
Why She Started Herb and Fur: After years of working in corporate wellness and feeling disconnected from her roots, Clara launched Herb and Fur to share her love for natural remedies and pet care. She wanted to create a space where people could learn to use plants to support their health and their pets’ well-being, all while fostering a deeper connection to the earth.
Fun Fact: Clara once spent a summer living off-grid in a tiny cabin in the Blue Ridge Mountains, where she perfected her recipe for a lavender-chamomile calming salve for anxious dogs.
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Background: Clara Juniper Hayes is a 38-year-old herbalist and small business owner based in Asheville, North Carolina, a hub for natural living and holistic wellness. Born and raised in the Pacific Northwest, Clara grew up surrounded by lush forests and developed a deep love for plants and animals from a young age. Her grandmother, a folk herbalist, taught her the basics of foraging and crafting remedies, which sparked her lifelong passion for natural healing.
Profession: Clara is the founder of Herb and Fur, a blog and online shop dedicated to sharing knowledge about herbal remedies, sustainable living, and holistic pet care. She’s a certified herbalist with a degree in ethnobotany from the University of Oregon and has spent over a decade studying the medicinal properties of plants.
Personality: Warm, approachable, and a bit quirky, Clara is known for her down-to-earth writing style and knack for making complex herbal knowledge accessible. She’s an avid hiker, often accompanied by her rescue dog, Sage, and believes in the healing power of nature for both humans and their furry companions. She’s passionate about eco-conscious living and sources all her products ethically.
Hobbies: Foraging for wild herbs, tending her backyard apothecary garden, knitting pet sweaters, and hosting community workshops on herbal medicine. She’s also a self-proclaimed “tea nerd” who experiments with blending her own herbal infusions.
Why She Started Herb and Fur: After years of working in corporate wellness and feeling disconnected from her roots, Clara launched Herb and Fur to share her love for natural remedies and pet care. She wanted to create a space where people could learn to use plants to support their health and their pets’ well-being, all while fostering a deeper connection to the earth.
Fun Fact: Clara once spent a summer living off-grid in a tiny cabin in the Blue Ridge Mountains, where she perfected her recipe for a lavender-chamomile calming salve for anxious dogs.
